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Local online marketers – good tool to look up status of local listings
I found this tool recently; it’s a great way to quickly check on the status of your – or a prospect or client’s – local listings in the major search databases: GetListed.org Here is a look at Everon’s...
View ArticleThe impact of reviews on local search results
We’ve been telling every small business we talk to in the last six months that they should be claiming and optimizing their local listings in the major search engines; this strategy includes getting...
View ArticleGoogle Maps features will enhance Local Business Center for Service and Home...
Up until now, the Google Local Business Center has had some real limitations for the following scenarios: Service businesses that work in multiple cities but only have an office in one Home-based...
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Get Better Rankings in Google Local
Of all the local directories out there, Google Local (now Google Places) is still the king of the hill. Not only are they a part of the most widely-used search engine in the world, but they also have...
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Getting local businesses better web visibility doesn’t have to be hard
One of the things that is clear from coaching people about how to help local, small businesses with their online marketing is that most people over-complicate what needs to be done. The fact of the...
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Yelp for Business: Meet ChoiceVendor
If you’re in any way social media-savvy, you’ve probably encountered Yelp before. (If you haven’t, it’s one of the leading review sites on the web. Users can post reviews of various businesses and...
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Twitter for Local Lead Generation
We’ve spoken a lot about how Twitter is a great medium to build relationships with your customers and prospects…but Twitter can also be an effective tool for generating local leads. As Jonathan Volk...
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Local Search Ranking Factors 2010
We’ve mentioned David Mihm’s Local Search Ranking Factors article before – it’s a crucial guide to the ins and outs of how Google (in particular) determines where in the Google Places results a local...
View ArticleWhat’s old is new again – Direct mail up 16% in Q1 2010
One of the things I stress with local businesses I am working with is that online marketing isn’t the only way to generate leads, as many search marketing consultants would have them believe. In many...
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Miss Shirley’s Foursquare Checkins Up 427%
…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers. If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular...
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Google Place Search Ups the Importance of Local Listings
Hot off the press! Today Google announced a fundamental change in the way they display local listings. Called Google Place Search, it’s set to dramatically increase the importance of small businesses...
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